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Digital Content Strategist

2 weeks ago

Palakkad, Kerala, India beBeeSocial Full time ₹ 6,00,000 - ₹ 12,00,000

Job Title:

Social Media and Content Marketing Professional

Description:

We are seeking a highly skilled Social Media Manager to join our team. The successful candidate will be responsible for planning, executing, and managing daily social media activities across multiple platforms.

Key Responsibilities:

  • Develop and implement effective paid campaigns on Google Ads, Meta Ads, and other platforms to generate quality leads.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with students and parents.
  • Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.
  • Prepare monthly performance reports with insights and recommendations.

Requirements:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.

About This Role:

  • A dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.