Senior Digital Brand Strategist
2 days ago
We are seeking an experienced Senior Digital Brand Strategist to lead our brand's online presence and drive digital strategies that build brand equity and drive business growth.
Job OverviewThe ideal candidate will be responsible for creating and executing comprehensive digital branding initiatives, ensuring a consistent and impactful brand presence across all digital platforms.
Main Responsibilities- Develop and Execute Digital-First Brand Strategy
- Align with overall business objectives
- Define brand voice, positioning, and messaging across digital channels
- Content Development & Campaign Management
- Oversee creation of compelling, on-brand content for social media, websites, email marketing, and paid campaigns
- Plan and execute integrated marketing campaigns that enhance brand awareness, engagement, and loyalty
- Digital Platform Management
- Manage and optimize brand's presence across websites, social media, and e-commerce platforms
- Ensure seamless and engaging user experience across all digital touchpoints
- Performance Tracking & Analysis
- Monitor and analyze campaign performance using analytics tools, providing insights and recommendations to improve effectiveness
- Track key brand metrics, including awareness, sentiment, and engagement, and report on progress
- Cross-Functional Collaboration
- Collaborate with product, sales, and creative teams to ensure consistent brand messaging and alignment across all channels
- Work closely with external agencies and partners to deliver high-quality digital campaigns
- Innovation & Trendspotting
- Stay ahead of digital marketing trends, tools, and technologies to identify new opportunities for brand growth
- Experiment with innovative approaches to drive digital engagement and differentiation
To succeed in this role, you will need:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in digital marketing, brand management, or a related role
- Proven experience in developing and managing successful digital branding campaigns
- Strong understanding of SEO, SEM, social media, email marketing, and content marketing
- Proficiency with tools such as Google Analytics, Adobe Creative Suite, and marketing automation platforms
- Exceptional storytelling and communication skills
We offer a competitive salary package, including:
$110,000 per annum
A range of benefits, including health insurance, retirement savings plan, and paid time off
Opportunities for career growth and professional development
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