Marketing Specialist

7 days ago

Amrāvati, Maharashtra, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Marketing Role Overview

Sudathi aims to be India's most affordable and fastest-growing fashion brand. To sustain this growth, we need a Marketing Executive who can handle multiple responsibilities and thrive in a dynamic environment.

This role demands creativity, adaptability, and focus on results. As a Marketing Executive, you'll be involved in all aspects of marketing, from campaign execution to performance tracking.

Key Responsibilities:

  • Plan, execute, and optimize end-to-end marketing campaigns across digital platforms.
  • Manage social media activities — content planning, posting, engagement, and community building.
  • Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
  • Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
  • Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
  • Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
  • Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
  • Research competitor activities and market trends to keep Sudathi ahead of the curve.
  • Ensure consistency in brand voice and messaging across all channels.
  • Collaborate with product, sales, and operations teams to align marketing with business goals.
Required Skills and Qualifications

We're looking for a marketing generalist who can handle strategy and execution. You should have 1-3 years of experience in digital marketing or related fields. A fresh graduate with a strong portfolio may also apply.

Essential skills include working knowledge of SEO, social media marketing, paid ads, and content creation. You should be able to use tools like Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms.

Strong communication skills, both written and verbal, are necessary. Basic understanding of influencer marketing, email campaigns, and WhatsApp/SMS marketing is also required. Organizational and project management skills with attention to deadlines are essential.

Experience in fashion, retail, or D2C brands is a plus.

Benefits and Others

This role is remote from our Surat HQ. Applicants must either reside in Surat or be willing to relocate.

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