Digital Analyst Position

2 days ago

Palakkad, Kerala, India beBeeDataDriven Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Data-Driven Digital Analyst

We are seeking a skilled and detail-oriented Data-Driven Digital Analyst to lead the end-to-end tracking and analytics setup for our web platform.

This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

  • Create a robust tracking and measurement plan aligned with platform architecture and business goals.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Evaluate tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
  • Develop real-time reporting dashboards in Mixpanel.
  • Ensure compliance with privacy regulations via cookie consent management using OneTrust.
  • Collaborate with developers to ensure accurate implementation of tracking scripts.
  • Partner with the Web Lead (PM) to integrate analytics into the development roadmap.
  • Work closely with UX and marketing teams to provide insights into user behavior and engagement patterns.
Required Skills and Qualifications

To excel in this role, you should have:

  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms.
  • A strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • The ability to translate business goals into measurable KPIs.
  • A strong analytical mindset with attention to detail.
  • A proactive approach to problem-solving and continuous improvement.

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