Head – Institutional Identity

2 weeks ago

Bengaluru, Karnataka, India beBeeBranding Full time ₹ 10,00,000 - ₹ 12,00,000

Job Role: Brand Ambassador

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The role of the Head of Branding and PR is multifaceted, encompassing strategic brand positioning across various stakeholders, effective external communications, and media relations.

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Key Responsibilities:

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  • Brand Strategy & Management">
    • Develop a branding strategy that aligns with institutional goals.">
    • Ensure consistency in brand identity across all digital, print, and events platforms.">
    • Establish a strong brand presence within the education sector.">
      • Public Relations & Media Management">
        • Forge relationships with media outlets, influencers, and industry bodies.">
        • Craft engaging press releases, articles, and speeches for leadership figures.">
        • Oversee media coverage, crisis communication, and maintain a positive institutional reputation.">
          • Digital & Social Media Presence">
            • Drive brand engagement on social media platforms including LinkedIn, Twitter, Instagram, and others.">
            • Develop a content strategy that incorporates storytelling and analytics-driven insights.">
            • Optimize digital campaigns to foster continuous improvement.">
              • Events & Outreach">
                • Organize and execute branding events, conferences, and community outreach initiatives.">
                • Ensure institutional visibility at national and international forums.">
                  • Stakeholder Communication">
                    • Manage internal communications and alumni engagement effectively.">
                    • Collaborate with academic, research, and admissions teams to achieve brand alignment.">

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