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Marketing Automation Specialist

1 week ago

Anywhere in IndiaMultiple Locations Coders Brain Technology Pvt. Ltd. Full time

**Job Description**

Coders Brain Technology Pvt. Ltd. is seeking an experienced Marketing Automation Specialist to join our team.

The ideal candidate will have a strong background in marketing automation platforms, with a focus on designing, developing, and maintaining solutions within the Adobe Campaign platform.

This role involves collaborating with marketing teams to execute and optimize online campaigns, ensuring seamless integration with various data sources and maintaining the overall health of the campaign system.

Key Responsibilities:

  • Campaign Development: Design and implement complex multi-wave, multi-channel triggered communications using Adobe Campaign, including coding for versioning, offers, and personalization.
  • Integration: Create, deploy, and troubleshoot integrations between data sources and Adobe Campaign via files or web services.
  • Customization: Develop custom code jobs and scripts in Adobe Campaign for interfacing with external systems, applying JavaScript libraries in workflows, SOAP calls, typology rules, and personalization blocks.
  • Collaboration: Work closely with client stakeholders to understand campaign marketing requirements and translate them into Adobe Campaign technical solutions.
  • Best Practices: Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation for lights-out triggered campaigns.

**Required Skills and Qualifications:**

  • SQL Development: Proficiency in SQL development, including ETL processes, to manage and manipulate campaign data effectively.
  • Scripting Languages: Experience in scripting languages, with a preference for JavaScript, to customize and extend Adobe Campaign functionalities.
  • Enterprise Software Implementation: Experience in implementing enterprise software solutions, ensuring they align with business processes and integrate smoothly with existing systems.
  • Adobe Campaign Expertise: Hands-on experience with Adobe Campaign, including configuring workflows, email templates, target segments, and other artifacts as per business requirements.

**Benefits:**

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates.