Senior Digital Advertising Specialist

3 days ago

Hubli, Karnataka, India beBeePerformance Full time ₹ 50,00,000 - ₹ 1,00,00,000
Meta Ads Campaign Manager Job Overview

We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing Return on Ad Spend (ROAS).

Key Responsibilities:

  1. Plan, launch, and optimize paid campaigns across Meta Platforms.
  2. Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  3. Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  4. Continuously monitor and analyze campaign performance and take action to improve Click-Through Rate (CTR), conversion rates, Cost Per Acquisition (CPA), and ROAS.
  5. Work closely with design & content, to ensure consistency in brand messaging and campaign assets.
  6. Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  7. Stay updated on the latest ad platform features, trends, and algorithm changes.
  8. Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.
  9. Manage monthly ad budgets with efficiency and accountability for performance.
  10. Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  11. Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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