
Visual Branding Specialist
2 days ago
We are seeking a skilled and innovative Senior Visual Creative Specialist to conceptualize, design, and deliver high-performing static ad creatives for Meta Ads.
As a key member of our performance marketing team, you will collaborate with us to continuously test, analyze, and optimize creatives for improved CTR, ROAS, and conversions. You will also work on product packaging design to ensure it aligns with our brand's identity and appeals to target audiences.
The ideal candidate has 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands. A strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work is required.
You should be proficient in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent. Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them is essential. Additionally, you should have excellent attention to detail, time management, and communication skills.
Responsibilities:
- Conceptualize, design, and deliver high-converting static ad creatives for Meta Ads
- Collaborate with the performance marketing team to continuously test, analyze, and optimize creatives for improved CTR, ROAS, and conversions
- Work on product packaging design, ensuring it aligns with the brand's identity and appeals to target audiences
- Support the development of brand identity elements including logos, brand guidelines, typography, and visual storytelling
- Translate marketing briefs into visually compelling designs across digital and print formats
- Stay updated with the latest design and advertising trends, particularly in e-commerce and D2C sectors
Requirements:
- 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands
- Strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
- Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them
What We Offer:
- Opportunity to work with a fast-scaling brand and directly impact growth
- Creative freedom with data-driven learning
- A collaborative and growth-oriented work environment
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