Fashion Industry Communications Specialist

2 hours ago

Mumbai, Maharashtra, India beBeeFashion Full time ₹ 10,00,000 - ₹ 17,00,000
Job Description

We are seeking a passionate and experienced communications specialist to lead strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the industry and a deep understanding of its trends, tone, and audience.

Key Responsibilities
  • Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
PR Strategy
  • Design and lead integrated campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
Event Management & Brand Showcases
  • Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
Crisis Communication
  • Handle sensitive brand issues with timely and strategic messaging.
Content Creation & Messaging
  • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
Stakeholder Engagement
  • Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
Executive Communications
  • Support fashion founders and brand leaders with media training, key message development, and interviews.
Team Leadership
  • Guide a team of PR executives, encouraging creativity, strong execution, and industry insight.
Performance Metrics & Reporting
  • Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
Brand & Reputation Management
  • Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.
Requirements
  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
  • Strong media relationships with fashion publications.
  • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends, consumer behavior, and brand building.
  • Confidence in high-pressure environments and client-facing interactions.
  • Ability to juggle multiple brands and projects in a fast-paced setting.

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