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Data Analyst and Insights Manager

2 weeks ago

Bengaluru, Karnataka, India AB InBev Full time

About the Role

The Data Analyst and Insights Manager will play a crucial part in developing and implementing systems for capturing and analyzing customer and competitor data. This position involves creating tools to map and interpret the POC universe, performing in-depth competitor and consumer analysis, and leveraging insights to support business growth and operational efficiency.

Key Responsibilities:

  • Customer Intelligence:
    • Develop comprehensive POC data systems and BI tools to map the POC universe and corresponding data points, diagnosing and prescribing solutions to mitigate risks and identify growth opportunities in the short to mid-term.
    • Define the ideal methodology for data collection and analytic work plans, ensuring comprehensive data support for business needs.
    • Enhance processes to gather customer insights and optimize operational efficiencies.
  • Competitor & Consumer Intelligence:
    • Conduct thorough competitor analysis, covering market share, product offerings, pricing, distribution, marketing, and innovation strategies.
    • Collect and analyze market data, consumer trends, and industry reports to identify opportunities and risks.
    • Develop and maintain a competitor intelligence database to track key activities and market developments.
    • Integrate consumer perspectives into decision-making by executing market analysis and research to provide actionable insights and recommendations.
    • Provide regular competitor intelligence reports, alerts, and presentations to stakeholders.
    • Stay updated with industry trends, market research, and emerging technologies to maintain expertise.
  • Data Translation and Business Storytelling:
    • Utilize advanced analytics techniques to simplify complex datasets into actionable insights.
    • Craft compelling narratives that highlight key market trends and opportunities, enabling decision-makers to act with confidence.

Requirements:

  • Bachelor's degree in business, Data Analytics, Engineering or a related field from Tier-1 colleges is preferred.
  • Minimum of 3 years of experience in data analytics, market research, or a related field with a strong focus on customer and competitor intelligence.
  • Proficiency in data analysis tools (e.g., Excel, SQL), BI tools (e.g., Power BI, Tableau), and statistical software.
  • Strong ability to apply statistical techniques, identify trends, and derive actionable insights from complex data sets.
  • Excellent written and verbal communication skills, with the ability to present data insights effectively to stakeholders.
  • Experience working with cross-functional teams and integrating insights into business strategies.
  • Conduct thorough data validation and quality checks to ensure accuracy.