Marketing Strategy Coordinator
4 days ago
We are seeking an experienced marketing strategist to join our team as an Assistant Trade Marketing Manager. As a key member of our marketing team, you will be responsible for developing and executing trade marketing strategies that drive business growth and brand awareness across various channels.
Responsibilities:
- Develop and implement trade marketing plans to achieve business objectives.
- Collaborate with cross-functional teams to drive promotional effectiveness.
- Design and execute product placement, pricing, and promotion strategies.
- Analyze market trends, consumer behavior, and competitor activity to inform trade marketing decisions.
- Manage and optimize marketing budgets to ensure efficient execution.
- Develop strong relationships with internal stakeholders, including sales, marketing, and logistics teams.
- Stay up-to-date with industry trends and best practices in trade marketing.
Requirements:
A bachelor's degree in Business Administration, Marketing, or a related field.
5+ years of trade marketing experience in FMCG companies, preferably with online business model exposure.
Strong analytical skills with expertise in data analysis and reporting tools.
Excellent communication, stakeholder management, and negotiation skills.
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