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Trade Marketing Strategist

3 weeks ago

Mumbai, Maharashtra, India FMCG COMPANY is HIRING FOR Full time

About the Role:

We are seeking a skilled Assistant Trade Marketing Manager to spearhead performance marketing and trade initiatives across Quick Commerce and E-commerce platforms. This role requires a data-driven approach, with a keen understanding of platform-specific growth levers to drive optimum sales and visibility.

The ideal candidate will have experience in managing Meta Ads campaigns, tracking and analyzing platform data, consumer behavior, and marketing spends to enhance performance. They will also work closely with platform account managers to leverage deals, promotions, and visibility features.

  • Plan, execute, and optimize marketing strategies for Zepto, Blinkit, Swiggy Instamart, Zomato, and other aggregator platforms
  • Drive sales growth, category visibility, and ROI optimization across Qcommerce platforms
  • Track and analyze platform data, consumer behavior, and marketing spends to enhance performance
  • Manage Meta Ads campaigns to drive traffic and conversions on these platforms

This is a highly analytics-focused role that requires strong collaboration skills to work across sales, marketing, and platform partners. Experience in FMCG, D2C, or digital-first brands is preferred.