Digital Innovation Strategist
5 days ago
Job Overview
LWYD Interactive seeks a talented Creative Strategist to lead our business pitches, develop innovative campaigns, and drive brand positioning.
About the Role
You will own the entire pitch process, from ideation to execution of sample creatives. Collaborate closely with content, design, film, media, and outreach teams to create compelling proposals that clients can't resist.
Your Responsibilities
- Lead Business Pitches: Weave compelling narratives for new business pitches and own the entire process.
- Collaborate Across Teams: Work closely with cross-functional teams to create pitch-perfect proposals.
- Work on Diverse Projects: Every day is a new adventure, working on various projects across OTT platforms, tech giants, and more.
- Lead Creative Sessions: Head brainstorm sessions to ensure the best creative insights and ideas come to life.
- Conduct In-depth Research: Gather actionable insights on consumer behavior, industry trends, and competition to inform pitches and strategies.
- Drive Brand Positioning: Stay ahead of market dynamics to define brand positioning and create communication strategies that resonate with clients' target audiences.
- Pitch and Onboard Clients: Lead client presentations and successfully bring new business on board.
What You'll Bring
- A passion for pushing creative boundaries and leading the charge in digital innovation.
- Experience in handling teams and guiding processes from client brief to successful onboarding.
- A natural storyteller with top-notch presentation skills.
- A willingness to learn more about advertising and stay updated with the latest industry knowledge.
Salary
$80,000 - $120,000 per annum (estimated).
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