
Chief Advertising Strategist
19 hours ago
We are seeking a strategic leader to drive our Amazon advertising efforts.
- Plan, execute, and optimize Amazon PPC campaigns across 3,000+ ASINs.
- Develop an advertising strategy to achieve sales growth, return on ad spend, and conversion rate goals.
- Conduct daily performance checks, identify risks/opportunities, and adjust campaigns to maintain profitability and efficiency.
- Continuously recommend and refine keyword targeting, bidding strategies, ad creative, and product listings to maximize visibility and conversion.
The ideal candidate is a data-driven leader with a proven record of scaling campaigns profitably, improving return on ad spend, and controlling cost per acquisition.
About the Role:
This is a critical role in our organization, responsible for driving revenue growth through effective Amazon advertising strategies. The successful candidate will have a deep understanding of Amazon's advertising platform and be able to develop and execute plans that deliver results.
Key Responsibilities:
- PPC Campaign Management: Plan, execute, and optimize Amazon PPC campaigns across 3,000+ ASINs to achieve sales growth, return on ad spend, and conversion rate goals.
- Advertising Strategy Development: Develop and implement a comprehensive advertising strategy that aligns with business objectives and drives revenue growth.
- Campaign Performance Monitoring: Conduct daily performance checks, identify risks/opportunities, and make adjustments to ensure campaign profitability and efficiency.
- Keyword Targeting and Bidding Strategies: Continuously review and refine keyword targeting, bidding strategies, ad creative, and product listings to maximize visibility and conversion.
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