Public Relations Specialist
2 weeks ago
We are seeking a highly skilled Public Relations Specialist to join our team at Recykal, a leading company in driving sustainability through technology in India.
Key Responsibilities:- Media Relations & Communications: Develop and execute PR strategies to elevate our brand image and expand our reach nationally and globally.
- Leadership Positioning: Identify and secure speaking opportunities at key industry events, podcasts, and conferences to position Recykal's leadership as visionaries in sustainability and tech.
- Proactive PR Campaigns: Suggest creative PR ideas and strategies based on industry trends and collaborate with leadership to develop those into full-fledged campaigns.
- Crisis Communication: Serve as the primary point of contact during PR crises, developing and executing crisis communication plans to mitigate reputational damage.
- Strategic Communication: Create and implement comprehensive public relations strategies aligned with Recykal's sustainability goals and business objectives.
- Media Relations, Scouting & Coverage: Scout for and build relationships with key media outlets, manage the company's image and communications across regional, national, and global media channels.
- Content Creation: Draft, review, and distribute press releases, articles, media pitches, and other communication materials to promote company news, product launches, and events.
- PR Monitoring & Reporting: Monitor media coverage and industry trends, providing regular reports on PR activities, media sentiment, and campaign effectiveness.
- Qualifications: Bachelor's degree in Public Relations, Mass Communications, Marketing, or a related field from Tier 1 universities in India. A Master's is a plus.
- Experience: Minimum of 2-4 years of experience in public relations, media, and communications, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
- Skills: Exceptional written and verbal communication skills in English and Hindi. Proficiency in additional languages is a plus.
- Tools: Proficiency in PR tools for media tracking, reporting, and content creation (e.g., Wizikey, Meltwater, Canva).
- Leadership Potential: Strong leadership potential with the ability to mentor and guide team members as the PR function grows, with an emphasis on collaboration and teamwork across departments.
We are looking for a passionate and dedicated individual who shares our commitment to sustainability and is eager to contribute to Recykal's mission of driving India's Circular Economy.
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