
Social Media Lead
23 hours ago
We are seeking a skilled Content Strategist to develop and execute a comprehensive content strategy that aligns with our brand vision and business goals.
The ideal candidate will have a deep understanding of social media, audience community, trends, and fashion branding.
- Develop a detailed content calendar showcasing our brand aesthetic and values.
- Plan and oversee the creation of engaging visual content tailored for each platform.
- Manage and grow our presence on Instagram, Pinterest, and other relevant platforms.
- Ideate, plan, and execute impactful digital campaigns driving brand awareness, engagement, and sales.
- Foster an active and engaged community by responding to comments, collaborating with influencers, and creating compelling copywriting.
- Track and analyse performance metrics, optimise content, and implement insights for better results.
Requirements:
- Minimum 2-3 years of experience in content strategy, digital marketing, or social media management (preferably in fashion, lifestyle, or beauty).
- Excellent understanding of social media, audience community, trends, and fashion branding.
- Able to ideate and execute creative, trend-driven content.
- Experience in running and managing digital campaigns (organic & paid).
- Hands-on experience with social media analytics tools and data-driven decision-making.
- A strong aesthetic sense and understanding of fashion branding.
Key Responsibilities:
- Develop and execute a comprehensive content strategy.
- Manage and grow our social media presence.
- Execute impactful digital campaigns.
- Track and analyse performance metrics.
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