Offline Brand Experience

6 days ago

Nellore, Andhra Pradesh, India beBeeExecutive Full time ₹ 75,00,000 - ₹ 1,22,50,000

About us:

  • We focus on building a reliable and safe brand for intercity travel.
  • Our platform connects over 300 cities daily, serving millions of customers.
Job Role: Executive - Offline Brand Experience & Marketing

Seeking a detail-oriented professional to drive offline brand experience and marketing efforts, ensuring consistent branding across all touchpoints.

Key Responsibilities:

Branding Standardization & Implementation
  • Define and maintain brand consistency across buses, lounges, uniforms, and other assets.
  • Develop guidelines for offline touchpoints and ensure compliance.
Vendor & Operations Coordination
  • Manage vendor relationships for printing, uniform manufacturing, and branding execution.
  • Work closely with operations teams to implement branding across locations.
Offline Marketing & Activations
  • Plan and execute initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify on-ground branding opportunities to enhance presence across cities.

Required Skills:

  • 3-4 years of experience in brand activation, offline marketing, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.

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