Brand Management Specialist

4 weeks ago


Noida, Uttar Pradesh, India Jubilant Foodworks Full time

Roles and Responsibilities

The Senior Brand Executive will be responsible for driving brand re-positioning and brand planning, with a focus on menu development and new launches. The role requires a strong understanding of marketing principles and the ability to execute campaigns in a fast-paced environment.

Key Responsibilities:

  • Develop and implement marketing strategies to drive brand growth and awareness
  • Collaborate with cross-functional teams to launch new products and initiatives
  • Manage agency relationships and marketing budgets
  • Conduct market research and analysis to inform marketing decisions
  • Develop and maintain marketing materials, including brand guidelines and messaging

Requirements:

  • Graduate degree in Marketing or related field
  • 2-4 years of experience in marketing, preferably in a product company or advertising firm
  • Strong understanding of marketing principles and practices
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks

Working Relationships:

  • Internal: NPD, SC, and brand activation teams
  • External: External creative marketing agencies

Qualifications, Experience, & Skills:

  • Graduate degree in Marketing or related field
  • 2-4 years of experience in marketing, preferably in a product company or advertising firm
  • Strong understanding of marketing principles and practices
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks

This role will provide a unique opportunity to develop skills in brand management and marketing, with a focus on driving growth and awareness for the Jubilant Foodworks brand.


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