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Content Marketing Specialist

2 weeks ago

Coimbatore, Tamil Nadu, India InFynd Full time

InFynd is seeking a highly skilled Senior Content Writer to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our marketing goals and brand voice.

Responsibilities:

  • Develop and execute a comprehensive content strategy that aligns with our marketing goals and brand voice.
  • Conduct in-depth research on industry trends and target audience needs to identify content themes and topics.
  • Create high-quality, engaging content in a variety of formats, including blog posts, articles, website copy, email marketing campaigns, social media content, white papers, and more.
  • Maintain a consistent brand voice and style across all content.
  • Optimize content for search engines (SEO) using relevant keywords and best practices.
  • Work collaboratively with editors, designers, and other marketing team members to ensure content quality and timely delivery.
  • Analyze content performance and recommend data-driven strategies for improvement.
  • Stay up-to-date on the latest content marketing trends and best practices.
  • Mentor and guide junior content writers.

Qualifications:

  • Minimum of 5 years of experience as a content writer or a related role.
  • Proven track record of creating high-quality, engaging content that resonates with target audiences.
  • Strong understanding of content marketing principles and best practices.
  • Excellent research and writing skills with a keen eye for detail.
  • Experience with SEO best practices and keyword optimization.
  • Experience with various content management systems (CMS).
  • The ability to manage multiple projects simultaneously and meet deadlines consistently.
  • Excellent communication, collaboration, and interpersonal skills.
  • A passion for learning and staying ahead of the content marketing curve.