Digital Paid Social Media Specialist

Key Responsibilities:

- Develop comprehensive paid social media strategies in close partnership with clients and Paid Social Directors, ensuring alignment with overall business objectives.

- Be fully accountable for executing these strategies and achieving defined Key Performance Indicators (KPIs) across all assigned client accounts.

- Lead the planning and execution of key campaign initiatives, identifying efficiencies and optimizing performance to maximize client ROI.

- Stay at the forefront of paid social media trends, platform updates, and emerging technologies, integrating new features and best practices into client strategies.

Campaign Management &

Manage all aspects of day-to-day paid social media campaign operations, including campaign setup, budget management, bid strategy, audience targeting, ad creative review, and performance analysis across various platforms (e.g., Meta, LinkedIn, X, TikTok, Pinterest, Snapchat).

Ensure all campaign deliverables are met on time, within budget, and to the highest quality standards.

Proactively identify opportunities for campaign optimization, A/B testing, and audience expansion to continuously improve performance.

Client Relationship &

Serve as the primary day-to-day Subject Matter Expert (SME) voice to the client, providing strategic guidance, performance updates, and actionable insights.

Build and maintain strong, trusted relationships with clients through regular, proactive, and transparent communication.

Lead client meetings, presentations, and performance reviews, effectively communicating complex data and strategies in a clear and compelling manner.

Manage client expectations regarding campaign performance, timelines, and scope.

Account Growth & Financial

Responsible for the operational success of assigned accounts, ensuring profitability and efficient resource utilization.

Actively identify and plan for account growth opportunities, working closely with Account Directors to expand services and demonstrate incremental value to clients.

Ensure accurate budget pacing and financial reconciliation for all campaigns.

Cross-Functional

Build strong collaborative relationships across Client Services teams and other channel teams (e.g., SEO, SEM, Creative, Analytics) to ensure integrated and holistic client solutions.

Provide expertise and support to new business pitches and proposals when required.

Required Skills & Experience: 4-6 years of hands-on experience in managing and optimizing large-scale paid social media campaigns, preferably within a digital marketing agency setting.

Platform Expertise: In-depth knowledge and proven experience with major paid social media platforms (Meta Ads Manager, LinkedIn Ads, X Ads, TikTok Ads, etc.).

Strategic Thinker: Demonstrated ability to develop and execute effective paid social media strategies that align with client business objectives and drive measurable results.

Analytical Acumen: Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable recommendations and optimizations. Proficiency with reporting tools and platforms.

Communication Skills: Excellent verbal and written communication skills, capable of presenting complex information clearly, concisely, and persuasively to clients and internal stakeholders.

Client Management: Proven experience in managing client relationships, setting expectations, and ensuring high levels of client satisfaction.

Budget Management: Strong understanding of media buying principles and experience managing significant advertising budgets effectively.

Detail-Oriented: Meticulous attention to detail in campaign setup, execution, and reporting.

Proactive Problem-Solver: A self-starter who takes initiative, anticipates challenges, and proposes effective solutions.

Education: Master's/ Bachelor's degree in Marketing, Advertising, Business, or a related field. Relevant certifications (e.g., Blueprint, Google Ads Social Media Certifications) are highly preferred.