Brand Marketing Specialist

2 weeks ago


Chennai, Tamil Nadu, India TTK Healthcare Full time
Job Responsibilities:


  • Develop and execute a strategic brand plan for Skore to drive business growth and profitability.
  • Collaborate with sales and distribution teams to establish and achieve business plans through effective ATL and BTL programs.
  • Lead market research initiatives, including Brand Track, U&A, packaging tests, insight mining, and communication tests.
  • Provide effective product, packaging, and communication briefs to internal and external agencies.
  • Work closely with agencies to develop and launch initiatives and programs to strengthen brand positioning and overcome competitor challenges.
  • Implement efficient media planning and execution across all mediums.
  • Conceptualize, develop, and launch new product developments and extensions through collaboration with stakeholders and cross-functional teams.
  • Monitor brand performance and positioning through market intelligence reports and adapt brand strategies and programs accordingly.
  • Generate management reports and analytics to inform business decisions.


Desired Candidate Profile:


  • Possesses an MBA from a premier institute with 6-8 years of proven brand management experience in relevant categories, including OTC/FMCG.
  • Demonstrates strong strategic thinking and analytical skills, with good exposure to working with agencies.
  • Has reasonable exposure to digital marketing technologies and persuasive communication skills.
  • Has a strong command of English and Hindi, with good speaking fluency.
  • Is willing to travel extensively for market visits and campaigns.


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