Brand Marketing Specialist
2 weeks ago
- Develop and execute a strategic brand plan for Skore to drive business growth and profitability.
- Collaborate with sales and distribution teams to establish and achieve business plans through effective ATL and BTL programs.
- Lead market research initiatives, including Brand Track, U&A, packaging tests, insight mining, and communication tests.
- Provide effective product, packaging, and communication briefs to internal and external agencies.
- Work closely with agencies to develop and launch initiatives and programs to strengthen brand positioning and overcome competitor challenges.
- Implement efficient media planning and execution across all mediums.
- Conceptualize, develop, and launch new product developments and extensions through collaboration with stakeholders and cross-functional teams.
- Monitor brand performance and positioning through market intelligence reports and adapt brand strategies and programs accordingly.
- Generate management reports and analytics to inform business decisions.
Desired Candidate Profile:
- Possesses an MBA from a premier institute with 6-8 years of proven brand management experience in relevant categories, including OTC/FMCG.
- Demonstrates strong strategic thinking and analytical skills, with good exposure to working with agencies.
- Has reasonable exposure to digital marketing technologies and persuasive communication skills.
- Has a strong command of English and Hindi, with good speaking fluency.
- Is willing to travel extensively for market visits and campaigns.
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