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Digital Marketing Specialist

1 month ago

Pune, Maharashtra, India PyjamaHR Full time
Job Title: Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to join our marketing team at PyjamaHR. The ideal candidate will have a strong understanding of digital marketing strategies, performance marketing, and CRM systems. Key Responsibilities:

  • Develop and execute digital marketing campaigns to generate leads and drive conversions.
  • Collaborate with cross-functional teams to prepare and execute a comprehensive content calendar for social media and online advertising platforms.
  • Write compelling ad copies for meta ads and Google Ads to resonate with the target audience and drive desired actions.
  • Manage and execute email marketing campaigns to craft persuasive copy for newsletters, promotional emails, and customer communication.
  • Utilize marketing automation tools to streamline and enhance customer journeys, nurturing leads through personalized and relevant content.
  • Monitor and analyze the performance of campaigns using relevant metrics to make data-driven decisions to optimize marketing strategies.
  • Collaborate with the design team to create visually appealing graphic copies for online ads, ensuring alignment with the brand's visual identity.
  • Possess a strong understanding of landing page best practices to ensure that landing pages are optimized for conversion.
  • Work closely with the CRM team to segment and target customers effectively, enhancing engagement and retention rates.
  • Stay updated with industry trends and emerging digital marketing technologies to bring innovative ideas to the team.


Qualifications and Skills:

  • Proven experience (2 years in education loans abroad or study abroad space) in digital marketing, focusing on performance marketing and lead generation.
  • Proficiency in using CRM systems such as Zoho or Web Engage, with the ability to segment and manage customer data effectively.
  • Strong knowledge of marketing automation processes and tools (Zapier, Zoho Automation).
  • Experience in managing Google Ads campaigns and Meta Ads campaigns.
  • Excellent copywriting skills for various digital platforms, including social media, email, crafting compelling meta ad copies, and WhatsApp.
  • Familiarity with social media management, including content scheduling and community engagement (Telegram).
  • Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
  • Strong project management skills, able to handle multiple tasks and deadlines.
  • Excellent communication and teamwork abilities.


We are an early-stage platform that helps Indian parents plan for their children's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships. We were founded in 2020 by Eela Dubey (NYU '13) and Arindam Sengupta (Princeton '12).

Our team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others. We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers. We are headquartered in Ahmedabad with teams in Mumbai and Pune.

Website: https://www.pyjamahr.com

digital marketing, teamwork, marketing automation, customer segmentation, lead generation, loans, Zoho, Google Ads campaigns, online advertising platforms, content calendar, project management, Zapier, landing page best practices, WhatsApp marketing, CRM systems, Meta Ads campaigns, communication, industry trends, campaigns, performance marketing, WhatsApp marketing campaigns, emerging digital marketing technologies, graphic design, study abroad programs, campaign performance analysis, analytical mindset, social media management, ad copywriting, ad copies, industry trend analysis, conversion optimization, marketing automation tools, landing page optimization, email marketing campaigns, WebEngage