Senior Project Lead

4 days ago

Bengaluru, Karnataka, India beBeeAnalytics Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Associate Manager - Software Engineering

As a key member of our team, you will be responsible for the end-to-end implementation of Web Analytics projects. Your primary focus will be on technical project activation, defining the technical implementation and data layer architecture during tag implementation, and integrating other solutions like Consent Management, Observepoint, ETL tools with the Google Analytics Platform.

You will work closely with clients to gather technical requirements and create detailed documentation like SDRs, Tech Specs, and MRDs. Your expertise in tag management solutions, JavaScript coding, and data visualization will enable you to plan and implement methods to measure experiences, including site optimization, marketing performance analysis, A/B testing, and MVT/Optimization frameworks using tools like Adobe Target.

This role requires a strong understanding of digital analytics, particularly clickstream data, as well as excellent data visualization skills, especially in creating dashboards on Workspace, Data Studio, MS Excel, and Adobe Report Builder.

Key Responsibilities:
  • End-to-end Web Analytics Implementation project activation
  • Defining Technical Implementation and Data Layer Architecture during tag implementation
  • Integrating Consent Management, Observepoint, ETL tools with Google Analytics Platform
  • Gathering technical requirements from clients and creating documentation
  • Planning and implementing methods to measure experiences
  • Site optimization, marketing performance analysis, A/B testing, and MVT/Optimization framework using Adobe Target

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