Digital Media Coordinator
5 days ago
Job Overview
We are seeking a highly skilled Digital Media Coordinator to join our team at Marigold Banquets 'N' Conventions. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital media strategies that drive engagement and brand awareness.
Main Responsibilities
- Social Media Management: Develop and implement social media plans across multiple platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Content Strategy & Planning: Create a content calendar aligned with brand objectives, seasonal trends, and upcoming events.
- Creative Collaboration: Work closely with the marketing manager and videographers to produce high-quality visuals, reels, and promotional content.
- Community Engagement: Respond to comments, messages, and inquiries, fostering positive relationships with followers and clients.
- Analytics & Reporting: Track social media performance, generate monthly reports, and provide insights to optimize engagement and reach.
- Paid Campaigns: Plan and manage paid promotions to increase brand visibility and attract potential clients.
- Trend Analysis: Stay up-to-date on industry trends, social media updates, and competitor activities to implement innovative strategies.
- Mood Board Preparation: Curate and present monthly mood boards with visual inspirations, content themes, and creative ideas aligned with Marigold Banquets branding.
- Report Submission to Marketing Manager: Prepare and present a detailed monthly report covering engagement metrics, campaign performance, audience insights, and growth strategies to the Marketing Manager.
Requirements
- 1+ years of experience in social media management, preferably in hospitality, events, or lifestyle brands.
- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube marketing strategies.
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