Marketing Strategist

1 week ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Lifecycle Marketing Specialist

We're looking for a Lifecycle Marketing Specialist to maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL to SQL to Opportunity to Closed Won.

Key Responsibilities:
  • Owning lead nurture programs across email and automated workflows.
  • Building tailored nurture tracks for different personas (mid-market vs enterprise).
Lifecycle Campaigns:
  • Designing and executing paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.
  • Aligning nurture + ad campaigns with Demand Gen sequencing.
Content and Campaign Integration:
  • Partnering with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
  • Ensuring lifecycle flows align with ABM and outbound campaigns.
Database and Funnel Optimization:

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