Social Media Marketing Specialist
2 weeks ago
We are seeking a highly skilled Social Media Marketing Specialist to join our team at Rawls Wellness. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand objectives.
**Responsibilities:**
- Develop and execute a social media strategy that drives engagement and conversions
- Create engaging content for social media platforms, including text posts, images, videos, and infographics
- Collaborate with internal teams and external agencies to develop multimedia content
- Schedule and publish social media posts, ensuring consistency in voice and tone across platforms
- Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately
**Requirements:**
- Bachelor's degree in communications, marketing, public relations, or a related field
- Proven experience in social media management, public relations, or digital marketing
- Strong writing and editing skills, with the ability to craft compelling content for social media and press materials
- Proficiency in social media management tools, analytics platforms, and media monitoring software
- Excellent interpersonal and relationship-building skills
**Benefits:**
- Fulfilling work environment with opportunities for professional growth
- Competitive salary and benefits package
- Opportunities for advancement and professional development
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