Senior Brand Identity Designer

5 days ago


Kollam, Kerala, India beBeeVisualDesigner Full time ₹ 8,00,000 - ₹ 12,00,000

We are seeking a Visual Design Lead to spearhead our brand's visual identity across all consumer touchpoints.

Key Responsibilities:
  • Develop and execute a comprehensive design strategy for packaging, digital campaigns, website creatives, and offline collateral.
  • Maintain a consistent brand image by working closely with cross-functional teams.
  • Lead the creation of social media content, ad creatives, landing pages, emailers, and influencer kits design.
  • Collaborate with product and marketing teams to bring campaigns to life with compelling visuals.
  • Provide creative direction and feedback to junior designers and freelancers.
  • Stay up-to-date with industry trends to ensure the brand remains fresh and competitive.
Requirements:
  • 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • A strong portfolio showcasing branding, packaging, and digital campaign design.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential; knowledge of Figma/Canva is a plus.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands is desirable.
  • The ability to balance creativity with commercial goals (conversion, engagement, retention) is crucial.
  • A keen eye for typography, color palettes, and visual storytelling is necessary.
  • Excellent communication and collaboration skills are required.

Motion graphics or video editing experience, photography or art direction background, or experience working in fast-paced startup/D2C environments would be beneficial.



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