Marketing Solutions Specialist
7 days ago
We're a collaborative and dynamic team at Innovative Glance, dedicated to empowering businesses in the online marketplace. Our team members are passionate about digital marketing and committed to delivering exceptional results.
Role Overview:
We're seeking a skilled Digital Marketing Specialist to join our team. As a key member of our digital marketing team, you'll be responsible for developing and executing impactful SEO strategies to enhance organic search rankings and drive qualified website traffic.
Main Responsibilities:
• Develop and execute SEO strategies to improve search engine rankings and drive website traffic.
• Conduct comprehensive keyword research to align with clients' objectives.
• Optimize website content for improved search engine visibility and user experience.
• Perform technical SEO audits to resolve issues affecting search engine rankings.
• Monitor website performance using SEO tools and Google Analytics, providing insights for continuous improvement.
• Plan and execute off-page optimization strategies, including link-building and social media engagement.
• Stay updated on SEO trends, algorithm changes, and industry best practices.
• Collaborate with cross-functional teams to align SEO strategies with overall digital marketing campaigns.
• Generate regular reports showcasing SEO performance, keyword rankings, and website traffic.
Essential Skills:
• Proven experience as a Digital Marketing Specialist with a strong SEO focus.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Moz, etc.).
• Experience in keyword research, on-page/off-page optimization, technical SEO, and SEO audits.
• Familiarity with HTML, CSS, and website development principles.
• Strong analytical skills and ability to present data-driven insights effectively.
• Results-oriented mindset with a focus on delivering measurable outcomes.
• Creative thinking and problem-solving abilities for innovative SEO strategies.
• Self-motivated with a proactive approach to staying updated on industry trends.
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