WhatsApp Bulk Messaging Strategist

Position Overview:

We are seeking a seasoned Bulk Messaging Expert to spearhead our WhatsApp-based messaging strategies and campaigns. As a key member of our team, you will be responsible for developing and implementing innovative messaging approaches that drive customer engagement and business growth.

About the Role:

This is an exceptional opportunity to leverage your expertise in WhatsApp Business and bulk messaging tools to create impactful campaigns that resonate with customers. You will work closely with internal teams to tailor messaging approaches for specific campaigns or customer segments, ensuring compliance with WhatsApp's terms of service and applicable data regulations.

Your Key Responsibilities:

• Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives.
• Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies.
• Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments.
• Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations.
• Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness.

About You:

To succeed in this role, you will need to possess:

• In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows.
• Experience working with bulk messaging tools and platforms, with a focus on WhatsApp.
• Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms.
• Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers.
• Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives.

Avoidance of Compliance Risks:

The ideal candidate will have a solid understanding of data privacy regulations and their application to bulk messaging campaigns. They will also be able to ensure that campaigns meet legal requirements and maintain customer trust.

Award-winning Communication:

You will need to be skilled at communicating effectively with cross-functional teams and clients to ensure seamless project execution and deliver high-quality results.

Optimization Strategies:

Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies.

KPI Targeting:

Create reports and provide regular progress updates to stakeholders using standard reporting tools like Google Data Studio or Tableau. Enhance data analysis skills to produce accurate insights and define opportunities for improvement based on those findings.

Deliverables:

• Campaign planning documents detailing strategy, objectives, target audience, and messaging approach.
• Messaging templates optimized for WhatsApp Business and other messaging platforms.
• Regular progress reports highlighting successes, challenges, and areas for improvement.

Educational Requirements:

Degree in Marketing, Communications, or related field (desired).

Languages:

English (fluency). Native language of job description country (proficiency). Additional languages (desired).

What We Offer:

This is an excellent opportunity to join our dynamic team and contribute to the success of our bulk messaging campaigns. In return, we offer:

• A competitive salary package.
• Ongoing professional development and training.
• A collaborative and supportive work environment.