Marketing Director Online Gaming
2 weeks ago
About Basta Group
We are a rapidly growing online gaming platform serving European markets.
Our mission is to deliver seamless and captivating user experiences through innovative gaming products.
We seek an experienced Digital Entertainment Marketing Manager to lead our marketing initiatives and drive customer engagement and acquisition.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance brand visibility and acquire new users.
- Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing.
- Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value.
- Collaborate with design and content teams to create engaging marketing materials and campaigns.
- Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts.
- Build relationships with affiliate partners and negotiate deals to drive traffic and conversions.
- Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights.
- Ensure compliance with industry regulations and responsible gaming standards in all marketing activities.
Requirements:
- Proven experience in online gaming, iGaming, or digital entertainment industry marketing.
- Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing.
- Experience in CRM, customer segmentation, and retention marketing strategies.
- Ability to analyze data, generate insights, and optimize campaigns for performance.
- Familiarity with European online gaming regulations and responsible gaming practices is an asset.
- Excellent communication, negotiation, and project management skills.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work with a fast-growing and innovative gaming brand.
- Flexible work environment (Remote/Hybrid options available).
- Career growth opportunities and professional development programs.
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