Digital Fashion Marketing Specialist
1 day ago
Alore is India's first collaborative designer label platform, partnering with upcoming fashion designers and creators to build distinctive homegrown labels.
As a Digital Fashion Marketing Specialist, you will be part of Alore from day-0, working closely with the founder and networking with upcoming fashion designers/creators. We are looking for individuals who can lead and take responsibility for an entire department.
Responsibilities- Campaign Development: Create and implement marketing strategies that promote unique designer labels and products.
- Content Creation: Develop engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience.
- Market Research: Conduct research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
- Media Outreach: Help build and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections.
- Press Releases: Assist in writing and distributing press releases and other communication materials to promote events, launches, and collaborations.
- Brand Messaging: Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
- Social Media Management: Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
- Reporting: Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.
- Candidates should have graduated with a degree in business/marketing/fashion from a reputed institute.
- Candidates are expected to be available for an internship period of 4-6 months.
- Candidates with experience in high fashion are preferred.
We offer a stipend of ₹10k-15k, paid leaves, LOR, 5 days a week, informal dress code, and an opportunity to work with a collaborative designer label platform.
LocationThis internship involves working closely with the founder and networking with upcoming fashion designers/creators in Indiranagar.
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