Digital Fashion Marketing Specialist

1 day ago


India Alore Full time
About Alore

Alore is India's first collaborative designer label platform, partnering with upcoming fashion designers and creators to build distinctive homegrown labels.

As a Digital Fashion Marketing Specialist, you will be part of Alore from day-0, working closely with the founder and networking with upcoming fashion designers/creators. We are looking for individuals who can lead and take responsibility for an entire department.

Responsibilities
  • Campaign Development: Create and implement marketing strategies that promote unique designer labels and products.
  • Content Creation: Develop engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience.
  • Market Research: Conduct research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
  • Media Outreach: Help build and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections.
  • Press Releases: Assist in writing and distributing press releases and other communication materials to promote events, launches, and collaborations.
  • Brand Messaging: Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
  • Social Media Management: Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
  • Reporting: Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.
Qualifications
  • Candidates should have graduated with a degree in business/marketing/fashion from a reputed institute.
  • Candidates are expected to be available for an internship period of 4-6 months.
  • Candidates with experience in high fashion are preferred.
Benefits

We offer a stipend of ₹10k-15k, paid leaves, LOR, 5 days a week, informal dress code, and an opportunity to work with a collaborative designer label platform.

Location

This internship involves working closely with the founder and networking with upcoming fashion designers/creators in Indiranagar.



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