
Senior Content Developer
1 day ago
Job Title: Senior Copywriter
This role is focused on developing and executing creative strategies that drive business results. Key responsibilities include crafting compelling copy to achieve marketing goals, generating ideas for various formats, creating engaging content for digital channels, and collaborating with designers to build wireframes and final creatives.
Responsibilities:- Develop effective copy to translate marketing goals, focusing on lead generation and brand storytelling.
- Generate ideas and scripts for short-form videos, reels, ads, and other digital assets.
- Create engaging content for social media, web pages, emailers, posters, WhatsApp messages, SMS, web banners, blogs, and other communication pieces.
- Craft sharp CTAs, headlines, and hooks grounded in psychology and user behavior.
- Collaborate with designers to build wireframes and final creatives.
- Balancing volume with quality and deliver strong output across multiple touchpoints.
- A minimum of 3-5 years of experience in copywriting.
- Prior experience working in an advertising agency is preferred.
- A strong portfolio that showcases fresh thinking across different formats.
- Ability to work collaboratively across teams, especially with designers and marketers.
- Strong conceptual thinking and idea generation skills across performance and brand.
- Excellent writing, editing, and proofreading skills with attention to detail, language, flow, and grammar.
- Ability to adapt tone and messaging for different audiences.
- Take ownership of the copy and see it through completion.
Language Proficiency:
- English (Primary)
- Written proficiency in a regional language is an added advantage.
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