Digital Marketing Executive

2 weeks ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,00,000 - ₹ 2,40,000

Performance Marketing Specialist Opportunity

We're looking for a data-driven marketing expert who can transform clicks into customers and campaigns into revenue, across multiple channels.

This role involves expanding the client's brand presence by identifying and engaging with the target audience to distribute marketing content. You will develop and implement a performance marketing strategy using both offline and online methods to acquire new customers.

The ideal candidate is a motivated individual with excellent communication skills and a positive team attitude.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across various platforms.
  • Conduct market research and create targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, video, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure return on investment.
  • Track key performance indicators like click-through rate, cost per click, conversion rate, and return on ad spend, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.
  • Stay updated with industry updates, policies, and best practices.

Requirements:

  • 2+ years of experience managing performance campaigns on multiple platforms.
  • Hands-on experience with advertising management tools.
  • Strong understanding of digital marketing concepts, including CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.

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