
Ecommerce Marketing Strategist
4 days ago
Job Overview:
Craft a comprehensive marketing strategy to drive enterprise and SME growth. Define brand positioning, narrative, and voice.
Key Responsibilities:
- Develop and execute a full-funnel marketing approach across multiple channels.
- Collaborate with sales, product, and customer success teams to drive execution.
- Build scalable inbound engines, including SEO, content, email, webinars, and case studies.
- Design and implement outbound and ABM campaigns for enterprise accounts.
- Establish performance marketing channels with strong attribution.
- Create compelling product narratives across ecommerce verticals and segments.
- Lead product marketing for new features, integrations, and GTM initiatives.
- Transform customer insights into marketable collateral and thought leadership content.
- Hire and lead a team of marketing specialists.
- Establish processes for campaign planning, execution, and performance tracking.
- Deploy marketing tools and analytics to inform decisions.
Requirements:
- 5-8 years of experience in B2B SaaS or marketplace marketing, preferably in early or mid-stage companies.
- Proven ability to design and execute full-stack marketing strategies.
- Deep understanding of modern marketing frameworks and analytics.
- Exceptional written and verbal communication skills.
- Strong execution mindset with the ability to operate in a fast-paced environment.
- Bonus: Background from top-tier colleges or high-growth startups.
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