Strategic Retail Marketing Manager

2 weeks ago


Hyderabad, Telangana, India Abbott Full time

**About the Role**

We are seeking a highly skilled and experienced Strategic Retail Marketing Manager to join our team at Abbott.

**Responsibilities**

  • Analyze Brand Visibility data and develop strategies to enhance visibility in sync with expansion and share gain objectives.
  • Plan and execute category/theme-specific BTL activations to drive trade engagement and sales.
  • Formulate review mechanisms for ongoing brand visibility projects and conduct surveys to measure ROI.
  • Drive best-in-class instore execution through Visual Merchandising and achieve targeted sales or span of performance.
  • Manage Sellout across categories instore and maintain optimal Display Share and Counter Share.
  • Execute budget guidelines, prioritize allocations, and manage cost w.r.t. marketing plans.
  • Negotiate vendor rates, explore new ideas, and drive project completion on time.

**Key Requirements**

  • Strong analytical and problem-solving skills.
  • Ability to work independently and collaboratively as part of a team.
  • Excellent communication and project management skills.
  • Familiarity with market trends and ability to negotiate rates.

**What We Offer**

A competitive salary of ₹8,50,000 - ₹12,00,000 per annum, depending on experience, along with opportunities for growth and professional development.

**Location:** India



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