
Programmatic Media Strategist
2 days ago
Programmatic Ads Planner Opportunity
As a skilled programmatic ads planner, you will be responsible for planning and executing campaign strategies across leading demand-side platforms (DSPs). This is an ideal opportunity to deepen your expertise in a strategic environment.
Key Responsibilities
- Plan, execute, and optimize programmatic campaigns to achieve desired results
- Conduct audience segmentation and media planning to target the right audience
- Analyze campaign performance and provide actionable recommendations to improve campaign effectiveness
- Collaborate with cross-functional teams including analytics, creative, and strategy to ensure seamless execution of campaign plans
- Stay up-to-date with the latest trends in ad tech and data privacy to ensure compliance and optimal campaign performance
Requirements
- Based in India and able to work from home
- 2-5+ years of experience in programmatic media planning
- Proficient in at least one DSP (e.g. DV360, The Trade Desk)
- Strong analytical skills and attention to detail to analyze campaign performance and identify areas for improvement
- Fluent in English communication to effectively collaborate with cross-functional teams
- Self-motivated and able to manage workload independently to meet deadlines and deliver results
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