Senior Marketing Strategist

3 days ago

Mangalore, Karnataka, India beBeeStrategist Full time ₹ 25,00,000 - ₹ 35,00,000

About the Role

As a strategic marketing leader, you will be responsible for driving the growth of our Indian operations through effective marketing and communications strategies. The successful candidate will develop and manage marketing campaigns to build sales pipeline, nurture leads, and convert to orders.

Key Responsibilities:

  • Develop and implement day-to-day execution of marketing activities across all channels and platforms.
  • Establish go-to-market strategies for GF Piping Systems inclusive of Business Unit product marketing and segment-focused marketing.
  • Track and drive marketing leads through the sales process and report status/results regularly.
  • Monitor and analyze marketing program effectiveness and performance regularly.
  • Coordinate marketing activities with Marketing, Communications, and Sales Enablement teams.
  • Manage events and trade shows.
  • Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
  • Proactively support effective internal communications and external communications to drive exposure of key focus market segments.
  • Develop case studies and thought leadership stories as well as articles for internal newsletters to drive demand for our solutions and perceived leadership in the country.

Requirements

  • A Master's degree in marketing with 5+ years' experience in B2B marketing and communications.
  • Marketing campaign development and event management experience.
  • Digital Marketing and social media marketing experience.
  • Microsoft Dynamics CRM experience.
  • Strong communication and organizational skills.
  • Effective interpersonal skills in active listening and rapport building at multiple levels of decision makers, including regional management.
  • Well-developed organizing and time management skills with the ability to prioritize and manage multiple tasks and projects at any one time.

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