High-Volume Media Buyer Specialist

1 day ago

Solapur, Maharashtra, India beBeeArbitrage Full time ₹ 40,00,000 - ₹ 50,00,000
High-Volume Media Buyer Specialist

As a seasoned media buyer, you will be responsible for managing high-volume Meta ad campaigns and other traffic sources with a focus on search arbitrage.

Key Responsibilities:
  • Plan, launch, and scale Meta ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for cost per click (CPC), click-through rate (CTR), and return on investment (ROI).
Search Arbitrage & Monetization Expertise:
  • Drive traffic to monetized landing pages using various platforms.
  • Work with feed providers to align campaign traffic sources and maximize earnings per click (EPC).
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
Performance Optimization & Analysis:
  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using data analytics tools.
Campaign Strategy & Reporting:
  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.

Required skills include strong analytical thinking, excellent communication skills, and experience executing high-performance campaigns on Meta and other ad platforms.

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