Content Strategy Specialist

2 weeks ago

Coimbatore, Tamil Nadu, India beBeeContent Full time ₹ 40,00,000 - ₹ 80,00,000

Content Strategy Specialist

About the role:

We are seeking a skilled content strategist to develop compelling strategies that resonate with audiences across social media platforms.

Key responsibilities:

  • Develop engaging content strategies for influencer campaigns, branded content, and creator collaborations
  • Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer tone
  • Collaborate with cross-functional teams to develop creative directions and campaign ideas
  • Ensure brand consistency and compliance in all influencer content
  • Brainstorm fresh, trend-led concepts to maximize audience engagement
  • Edit and refine influencer submissions for clarity, tone, and brand alignment
  • Stay updated on digital content trends, social media language, and creator culture

Requirements:

  • 1–1.5 years of experience in content strategy, preferably in influencer marketing, digital, or social media content
  • Strong command of English (and additional languages a plus)
  • Ability to adapt writing style to match different influencer voices and brand tones
  • Creative thinker with sharp storytelling skills
  • Comfortable working under tight timelines and multiple campaigns
  • Collaborative mindset to work with creative, brand solutions, and influencer management teams

Nice to have:

  • Experience developing short-form social-first content (memes, reels, shorts)
  • Knowledge of influencer/creator ecosystem
  • Understanding of SEO and digital content trends

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