Social Media Strategist

9 hours ago


Jamnagar, Gujarat, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 80,00,000
Social Media Specialist

About Us:

Traya is an Indian direct-to-consumer hair care brand offering holistic treatments for individuals dealing with hair loss.

Our platform diagnoses patients' hair and health histories to identify the root cause of hair fall, delivering customized kits directly to their doorsteps.

We have a robust adherence system in place via medically-trained hair coaches and proprietary tech, guiding customers through their hair growth journeys while helping them stay on track.

The Role:

  • Develop comprehensive social media strategies aligned with overall marketing objectives.
  • Create compelling content resonating with our target audience and embodying our brand voice.
  • Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.

Responsibilities:

  • Strategy & Content Development:
  • Community Management & Engagement:
  • Performance Analysis & Optimization:
  • Platform Management:
  • Collaboration:

Requirements:

  • 2+ years of progressive experience in social media marketing.
  • Demonstrable experience working with D2C brands is highly preferred.
  • Expertise in managing and optimizing content across various social media platforms.

Bonus Points If You Have:

  • Experience with social media management tools.
  • Basic graphic design or video editing skills.
  • Experience with influencer marketing.


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