Senior Media Marketing Strategist

2 weeks ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Media Marketing Lead

We are looking for a talented Media Marketing Lead to join our team.

The successful candidate will be responsible for developing and executing marketing and media initiatives that enhance brand visibility, positioning, and engagement across all campuses.

Key Responsibilities:
  • 1. Strategic Branding
    • Develop an integrated marketing strategy for admissions, placements, academic programmes, events, and corporate outreach.
    • Ensure consistent brand messaging across all platforms, print, digital, broadcast, and on-ground.
    • Design and roll out brand campaigns, e.g., Open House, Convocation, Faculty Development Programmes, for internal and external audiences.
  • 2. Digital Marketing and Web Presence
    • Lead digital campaigns across platforms, Google, Meta, LinkedIn, etc., to generate quality leads and improve digital visibility.
    • Manage agency partners for SEO, SEM, social media marketing, content development, and digital creatives.
    • Regularly update and audit the website for user experience, accuracy, SEO performance, and analytics.
  • 3. Social Media Content Strategy
    • Oversee the content calendar and storytelling for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
    • Curate engaging narratives showcasing student life, placements, faculty achievements, research, alumni, and campus events.
    • Promote user-generated content, influencer engagement, and campus branding through strategic content initiatives.
  • 4. Print and Outdoor Media
    • Manage print media buying, creative conceptualization, ad releases, and press communications for campaigns.
    • Coordinate with agencies and internal stakeholders to ensure timely release of high-impact visuals and messaging.
    • Oversee outdoor branding, hoardings, bus shelters, metro branding, aligned with campus-specific needs.
  • 5. Event PR Management
    • Design media strategy and collaterals for flagship events, Convocations, Conferences, HR Summits, and Admission Drives.
    • Build and manage media relationships for press releases, coverage, and institutional announcements.
    • Ensure visibility of brand Jaipuria in top-tier media publications.
  • 6. Performance Monitoring and Reporting
    • Track ROI on campaigns using tools like Google Analytics, Meta Manager, and other CRM Lead Management systems.
    • Submit periodic reports on campaign performance, brand metrics, and student engagement analytics.
  • 7. Collaboration and Team Management
    • Collaborate with senior leadership team to align them on Brand and Marketing agenda.
    • Guide and coach a team of 5 to 7 Managers, Dy Managers, and delegate tasks as per their potential.

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