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Marketing Mix Modeling Specialist
3 weeks ago
Job Title: Quantitative Marketing Analyst
Role Summary:
We are seeking a seasoned Quantitative Marketing Analyst to lead our Analytics team in Marketing Mix Modeling (MMM) projects.
Key Responsibilities:
- Manage client data processing and project delivery for MMM engagements.
- Apply econometric modeling techniques to assess marketing campaign effectiveness.
- Interpret complex data to generate actionable business recommendations.
- Present findings through well-structured PowerPoint presentations tailored to clients.
- Collaborate with cross-functional teams, including data scientists and consultants.
- Perform R&D as needed to improve modeling accuracy or explore new techniques.
- Automate tasks and data workflows using programming languages like R, Python, or VBA.
- Support the development of advanced analytical frameworks and custom models.
- Maintain quality and consistency in deliverables across projects and industries.
Required Skills and Qualifications:
- Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, or Quantitative Analysis.
- Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
- Strong understanding of econometric modeling and statistical analysis.
- Proficiency in programming languages such as R, Python, or SAS.
- Advanced skills in Excel and PowerPoint.
- Experience with automation tools to streamline processes.
- Exceptional verbal and written communication skills.
- Strong project management and problem-solving ability.
- Ability to work independently and collaboratively in a team environment.
