Strategic Brand Planner
3 days ago
We are seeking a highly skilled Strategic Brand Planner to join our team at Grapes Worldwide. Located in Delhi, India, this exciting opportunity offers a competitive salary of ₹12,00,000 per annum and numerous benefits for the right candidate.
Job Description:About Us
Grapes Worldwide is a leading Integrated Communication agency where we create Story-Enabled Growth. We are Data Obsessed and Strategically Engineered thinkers who use communication and technology to drive both Brand and Business Growth.
Position Overview
The ideal candidate will be responsible for developing and executing strategic plans that align with client objectives, leveraging research insights, and collaborating with creative and account teams to deliver impactful communication strategies.
Key Responsibilities:
- Research
- Brand Research
Understand client briefs and objectives, identifying key challenges and success metrics.
Category ResearchAnalyze primary, secondary, and aspirational competitors, assessing their solutions and activities over the past 1-2 years.
Consumer ResearchConduct primary research through structured formats or partner with research agencies for in-depth qualitative/quantitative studies.
Perform secondary research by analyzing e-commerce reviews, third-party feedback, and social listening.Creating Brand & Campaign StrategyDevelop brand positioning, purpose, values, and key messaging frameworks, including Brand Key.
Formulate and execute a Go-To-Market (GTM) communication strategy for both offline and online channels.
Creating Digital StrategyWork across owned, earned, and paid media startegies with vertical expert to meet brand and business objectives of the client
KPIs and ReviewsEstablish KPIs and metrics for tracking brand and business progress.
Prepare review presentations and manage relationships with senior client leadership.
Leadership & TrainingDevelop strategies for new business development and scaling existing business opportunities. Create and implement training strategies for planning and client servicing teams to enhance account management.
Qualifications:
- Bachelor's degree in Marketing, Business, Communication, or a related field (Master's degree preferred).
- Proven experience (3+ years) in strategic planning within a communication or advertising agency.
- Strong analytical skills with experience in consumer, category, and brand research.
- Excellent communication and presentation skills, with the ability to articulate complex ideas effectively.
- Proficiency in digital strategy, including owned, earned, and paid media.
- Demonstrated leadership skills and experience in training and team development.
- Ability to manage multiple projects and work collaboratively in a fast-paced environment.
- Open to travel for research Nationally and internationally
Benefits:
- Competitive salary of ₹12,00,000 per annum.
- Opportunities for professional growth and career development.
- A collaborative and innovative work environment.
- The chance to work on high-profile projects with leading brands.
- Work across international Brands and Markets
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