Digital Advertising Strategist
4 weeks ago
At Wingman Brandworks LLP, we're not just a creative agency - we're your partner in crafting innovative advertising solutions that elevate your brand to new heights.
About the RoleWe're seeking a seasoned Digital Advertising Strategist to join our team and drive success for our clients. As a key member of our team, you'll be responsible for developing and executing high-performing Meta Ads campaigns that meet client objectives.
Responsibilities- Develop and execute high-performing Meta Ads campaigns aligned with client objectives (brand awareness, lead generation, website traffic, etc.)
- Conduct in-depth audience research to identify and target ideal customers
- Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS)
- Analyze campaign performance data using industry-standard tools (e.g., Meta Ads Manager, Google Analytics) to identify trends and opportunities for improvement
- A/B test different ad formats, creatives, and targeting strategies to optimize campaign performance
- Create clear and concise reports to communicate campaign results and insights to clients
- Stay up-to-date on the latest Meta advertising features, best practices, and platform changes
- Collaborate with creative and account management teams to ensure seamless campaign execution
- 3+ years of experience managing paid advertising campaigns on Meta platforms (Facebook Ads, Instagram Ads)
- Proven track record of success in driving measurable results for clients (increased website traffic, leads generated, etc.)
- Strong analytical skills with the ability to interpret and translate data into actionable insights
- Excellent communication and presentation skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Experience with conversion tracking and attribution modeling a plus
- Experience with other digital advertising platforms (Google Ads, etc.) a plus
We're looking for a highly motivated and experienced Digital Advertising Strategist who can bring their expertise to our team. If you have a proven track record of success in driving measurable results for clients, excellent analytical and communication skills, and the ability to manage multiple projects simultaneously, we'd love to hear from you.
Estimated salary: $80,000 - $110,000 per year.
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