Senior Marketing Strategist

1 week ago


Bengaluru, Karnataka, India Algonomy Full time
About Algonomy

Algonomy empowers leading brands to become digital-first with the industry's only real-time Algorithmic Customer Engagement (ACE) platform, connecting demand to supply with a real-time customer data platform as the foundation. With industry-leading retail AI expertise, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration.

Salary Range

We are offering an estimated salary of $120,000-$180,000 per annum, depending on experience and qualifications.

Job Description

As our Senior Marketing Strategist, you will work closely with cross-functional teams across geos (NA, Europe, APAC & MEA) to script strategies and stories with global resonance. You will be responsible for defining and executing region-specific marketing strategies, owning pipeline and lead targets, and working closely with sales, marketing and SDR teams to achieve regional revenue goals.

Key Responsibilities
  • Define and execute region-specific marketing strategy
  • Own pipeline and lead targets for the region
  • Work closely with sales, marketing and SDR teams to achieve regional revenue goals
  • Use omni-channel marketing best practices, including organic, PPC, email automation and intent-based marketing
  • Design and run Account-Based Marketing programs
  • Track marketing campaigns and determine successful ones
  • Prepare and present reports on campaign success and deliverables
Requirements

We are looking for a tier-1 MBA graduate with around 6-8 years of experience in growth marketing in a B2B SaaS environment. Exposure to APAC and MEA markets is required, along with experience formulating and executing ABM strategies. Proficiency in marketing automation and analytics features, such as SFDC, Marketo, Drift and Apollo, is preferred.

About You

You should have a strong background in marketing and be proficient in using various tools and software. As a creative thinker and outstanding communicator, you should be able to develop innovative solutions to complex problems and effectively communicate them to stakeholders.



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