Senior Market Research Strategist
1 day ago
About NielsenIQ
NielsenIQ is a world-leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior and growth pathways.
As a leading industry player with operations in 100+ markets, covering over 90% of the global population, we strive to reflect the diversity of our clients, communities, and markets within our workforce.
We invite talented professionals who share our mission to join our team. As an Equal Opportunity/Affirmative Action-Employer, we make decisions without regard to protected classes.
Job Overview
This role combines data analysis and client consultation, offering opportunities for growth and professional development. You will work closely with clients to drive strategic decision-making, leveraging your expertise in primary quantitative market research methodologies.
Main Responsibilities
- Manage clients' custom research teams in matters related to market research, utilizing experience in sectors such as Telecom & Technology, Retail, FMCG, Shopper Insights, Automotive, Infrastructure, and more.
- Lead team management and oversee a wide range of research programs, including market sizing, segmentation, usage & awareness studies, concept testing, pricing analysis, and ad-hoc requests.
- Drive client satisfaction by providing actionable recommendations during presentations or business reviews, offering value-added analyses, and responding to special requests.
- Undertake sales activities independently or in conjunction with senior staff, preparing and delivering proposals and credentials.
- Adeptly handle all stages of customized market research projects, from RFP/Proposal Design to Project Launch, Questionnaire design, Presentation preparation, and Contract costing.
- Identify and recommend enhanced services that meet clients' business needs, build and maintain relationships with key client personnel, and assist in developing captivating proposals.
- Be accountable for key strategic clients, ensuring the full research cycle is executed from questionnaire design to final report delivery, with quality checks conducted throughout.
Key Requirements and Qualifications
- 8-10 years' experience in Quantitative Consumer Insights roles.
- Strong knowledge of statistics and multivariate analysis.
- Understanding of research techniques and methodologies, with added advantages in statistics and multivariate analysis.
- Excellent client service skills and effective communication and writing abilities in English.
Estimated Salary: $120,000 - $160,000 per year, depending on location and experience.
Benefits and Opportunities
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning access.
- Employee-Assistance-Program (EAP).
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