Corporate Image Manager

2 weeks ago

Coimbatore, Tamil Nadu, India beBeePublic Full time ₹ 9,00,000 - ₹ 12,00,000
About This Role

This is a key position in our team, responsible for managing our image and reputation.

Key Responsibilities

  • Media Relations:
    • Determine and maintain effective relationships with influential media professionals.
    • Respond promptly to media inquiries and act as a spokesperson when necessary.
    • Maintain thorough awareness of media coverage and share valuable insights with relevant stakeholders.
  • Content Creation:
    • Create high-quality press releases, media kits, speeches, and other PR materials that effectively convey our message.
    • Collaborate closely with content and marketing teams to ensure consistent messaging across all channels.
  • Campaign Management:
    • Develop and execute comprehensive PR campaigns to enhance brand awareness and support product launches.
    • Evaluate campaign effectiveness using relevant metrics and analytics tools.
  • Event Coordination:
    • Plan and organize successful press conferences, product launches, and other PR events that align with our brand image and strategic goals.
  • Crisis Management:
    • Establish and implement crisis communication strategies to mitigate potential issues.
    • Address negative publicity proactively and efficiently.
  • Brand Monitoring:
    • Monitor and analyze public perception of our brand or organization.
    • Provide valuable insights and recommendations to enhance our brand's reputation.
  • Stakeholder Communication:
    • Coordinate internal communication strategies to align teams with external PR goals.
    • Serve as a liaison between our organization and external stakeholders.

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