Digital Marketing Strategist
7 days ago
About PW (PhysicsWallah)
PW (PhysicsWallah) is a leading education technology company that aims to provide high-quality learning experiences to students. We are committed to helping students achieve their academic goals and succeed in their future careers.
Role Overview
We are seeking an experienced Digital Marketing Strategist to join our team. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth.
Main Responsibilities:
- Develop and Execute Comprehensive Performance Marketing Strategies: Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan and Manage Digital Advertising Campaigns: Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
- Conduct Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
- Monitor and Analyze Key Performance Indicators (KPIs): Monitor and analyze key performance indicators to assess campaign effectiveness and identify areas for improvement.
- Optimize Campaign Performance: Optimize campaign performance through continuous testing and experimentation, including A/B testing, landing page optimization, and ad copy refinement.
- Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
- Utilize Web Analytics Tools: Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
- Stay Up-to-Date with Industry Trends: Stay up-to-date with industry trends and best practices in performance marketing, digital advertising, and conversion rate optimization.
- Manage Relationships with External Vendors: Manage relationships with external vendors and agencies, ensuring effective collaboration and timely delivery of marketing assets and campaigns.
- Develop and Manage Marketing Budgets: Develop and manage marketing budgets, allocating resources effectively to maximize ROI and achieve marketing goals.
- Prepare Regular Reports and Presentations: Prepare regular reports and presentations for key stakeholders, summarizing campaign performance, insights, and recommendations.
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