Financial Yield Optimization Specialist

2 weeks ago

Malappuram, Kerala, India beBeePublisherYieldManager Full time ₹ 80,00,000 - ₹ 1,00,00,000

We are looking for a skilled Publisher Yield Manager to join our team. In this role, you will be responsible for managing publisher profit/loss, communicating with publishers and internal departments, and ensuring optimal ad requests and inventory settings.

Key Responsibilities:
  • Publisher Profit/Loss Management
  • Key Communicator and Liaison with Publisher and Internal Departments related to publisher needs and monetization
  • Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases
  • Provide Publisher Ad Lay-out Recommendations based upon products and ad requests to maximize yield and publisher KPI's
  • Work with SSP's to get sites white listed to get Programmatic Monetization and work with Pub Ops to enhance yield
  • Monitor Yield based upon Demand Source by Inventory/Product
  • Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities
  • Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring
  • Publisher Weekly KPI's, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation
  • Work with buyers in creating deals & optimize deals for best performance
  • Analyze Publisher and SSP Data to report to Pub Dev and Programmatic Supervisor
Requirements:
  • Undergraduate Degree – Finance, Mathematics, Computer Technology, Business Intelligence
  • MBA and or Masters a Plus...
  • 2-3yrs of experience related to Online Advertising/Web Analytics in one, or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics
  • Experience with and an in-depth knowledge of DFP ad server
  • Experience with SSP UI/Applications
  • Experience with Header Bidding Ad Tech
  • Experience managing a team
  • Experience managing relationships
  • BI Tools for data manipulation – SQL, Visual Tool –Example Domo, Periscope, Looker, Tableau

The successful candidate will also demonstrate the following abilities:

  • Communication: Able to convey technical and complex information through oral and written communication; effective interpersonal and presentation skills; professional attitude; able to represent the company favorably; work well with internal partners.
  • Organization: Able to work independently; effective time management skills; able to manage multiple tasks concurrently, prioritize effectively, and meet deadlines.
  • Analytical: Superior critical thinking skills with the ability to research and analyze data from multiple sources; strong business acumen, including problem solving skills, critical thinking, and self-initiative.
  • Adaptable: Willingness to accept change; exhibit flexibility and adaptability; ability to absorb and quickly understand new information; willing to take on additional projects and responsibilities, as needed.
  • Resourcefulness: Able to deliver results utilizing the resources available; possesses a get-it-done mentality.
  • Industry Knowledge: Have a grasp and knowledge of the finance and online advertising.

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