Visual Communications Specialist

3 days ago


Kottayam, Kerala, India beBeeDesigner Full time ₹ 8,00,000 - ₹ 12,00,000
Graphic Designer for High-Performing Ad Creatives

We're seeking a creative and detail-oriented Graphic Designer to contribute to our team's growth. Our ideal candidate has a deep understanding of design aesthetics and knows how to create high-performing ad creatives.

Key Responsibilities:
  • Conceptualize, design, and deliver static ad creatives that drive conversions for Meta Ads.
  • Collaborate with the performance marketing team to test, analyze, and optimize creatives for improved CTR, ROAS, and conversions.
  • Develop product packaging designs that align with the brand's identity and appeal to target audiences.
  • Support the development of brand identity elements including logos, brand guidelines, typography, and visual storytelling.
  • Translate marketing briefs into visually compelling designs across digital and print formats.
  • Stay updated with the latest design and advertising trends, particularly in e-commerce and D2C sectors.
  • Maintain a consistent look and feel in all deliverables aligned with brand standards.
Requirements:
  • At least 2 years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands.
  • A strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work.
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.
  • Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them.
  • Ability to balance creativity with functionality and business objectives.
  • Excellent attention to detail, time management, and communication skills.
  • Bonus: Experience in motion graphics, video editing, or 3D packaging design.


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